Massey Yacht came to us in need of a upgrade from their current website, to differentiate themselves from the competition. Being in an industry that is cut-throat both online and in-person, they needed to show they were the real deal. Most yacht brokerage websites come from the same cookie cutter template that the same company uses over-and-over. This wouldn’t fly if they wanted to succeed, grow, and dominate online.
We did a deep dive into their industry and understood what worked best. We worked closely with Massey Yacht’s team, and the yacht brokerage company to integrate their API into the newly redesign Massey website. We developed a custom search application that would allow user’s to find the boat the were looking for, and help Massey’s own inventory be highlighted among the rest of the co-brokerage inventory. We helped them remove themselves from the clutches of a web development/brokerage firm that was non-responsive to their needs, all while saving them signifcant amounts of money on a monthly basis with their new hosting, that is optimized for their specific business.
It was a pleasure to work with Massey Yacht Sales & Services, and we’re proud to continually serve them.